How to Write Killer Blog Post Titles


You may not realise it, but the title is one of the most important parts of your blog post. It's the first thing people see and will either lure them in to read the rest of the post, scroll straight through or click away without reading at all. On social media sites such as Twitter, a title and a picture are all you have to convince your followers to click on the link to your post - so they need to have an impact. You could spend all day writing an amazing blog post with beautiful pictures, and people who would otherwise have loved your post may not even bother reading it if they think the title sounds too boring.

The main things you want your title to do are:
- Arouse the reader's interest
- Tell your reader what the post is about
- Set the tone for the rest of the post.

But how do you write a good blog post title? Read on to find out...

1. Make it actionable.
'How to' titles are well-liked because they promise to teach the reader how to do something useful or something they've always wished they could do. Promise them something that will make their lives better, or at least a little easier.

2. Use a number.
People love a good list post (me especially) so titles like "10 Ways to Write Amazing Content" and "33 Unique Blog Post Ideas" are always popular. Random numbers often do well (why would someone write 33 tips? I did).

3. Ask a question.
Use the title to ask the reader a question that you're going to answer in the post. Preferably you won't answer the question completely until the last paragraph - this will keep people reading the whole post until they are satisfied that they got what they came for.

4. Try using negative language.
For some reason, this can be more effective than positive language. A post entitled "10 Types of Blog Posts People Hate" would definitely catch my attention.

5. Experiment with alliteration.
This creates a pleasant, musical effect that enhances the pleasure of reading and makes the text easier to remember. A lot of companies use alliteration in their names: think Dunkin' Donuts, Krispy Kreme and Coca-Cola. It's a fun tool for a writer to play with.

6. Keep it short and catchy.
Around eight words is the optimum amount. Any longer than 12 and it will become too long and complicated (or boring). Keeping your title under 70 characters means it won't get cut off in Google's search results.

7. Use humour.
Funny titles promise the reader a good experience if they read your post - they're going to be entertained for a few minutes. If you're naturally funny, allow this to shine through in your blog posts and titles.

8. Include relevant keywords.
Write for your audience, not for search engines, but do include a couple of words people will be searching for (in this case, 'blog post titles' is more relevant than just 'titles' or 'article titles'). People also love words like quick, easy and free. "A Quick Guide to Writing Amazing Blog Titles" and "Five Free Blogging Workshops in London" are both good examples.

9. Exaggerate a little bit.
A post entitled "How to Write Good Blog Post Titles" might receive a few clicks but "How to Write Killer Blog Post Titles" will receive many more. However, be careful not to use clickbaity titles (only Buzzfeed can get away with that). This will disappoint people when they don't get the post they were hoping for and they'll lose trust in you and stop reading your stuff.

I hope this post has given you a few ideas on how to improve your titles. I really enjoy writing blogging tips posts so let me know if this is something you'd like to see more of!

What are your top tips for writing killer blog post titles?

Liked this? Check out more of my blogging tips.


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Comments

  1. These are super helpful! thanks so much for sharing your advice :)

    VioletDaffodils
    xx

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    1. Thanks for your comment! I'm glad you found them helpful :)

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  2. I'll have to try some of these tips, I feel like my titles could use some work haha

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  3. Titles have always been something i need to work on. I always make them pretty obvious in terms of what the post is about but not sure they are very attractive!

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    1. At least there's no confusion as to what your posts are about!

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  4. These are brilliant tips! I always struggle when it comes to naming blog props and I always wonder what's going to attract people to read the post so this is so helpful x

    Tiffany x www.foodandotherloves.co.uk

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    1. Thanks Tiffany, glad you found it useful.

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  5. These are very useful tips. Really need to follow those while writing my next post

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    1. Can't wait to see what you come up with!

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  6. I am so glad I stumbled upon you! Writing titles I feel is something I struggle with! Great advice, and I love to see that I am at least doing one of the things you mentioned! :) christinasaysthings.com

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    1. What a nice thing to say! Thanks Christina, glad you liked it and found it helpful.

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  7. These tips are sooo great! Writing catchy titles is everything, I got some ideas from your post for the future! Thanks for sharing!

    Have a wonderful weekend!
    Anna
    http://atlifestylecrossroads.com

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    1. Titles are really important. Happy I gave you some new ideas!

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  8. Great tips and ideas for blog titles- it’s something I need to work on so will be giving some of these a go!

    Melanie | www.frasersfunhouse.com

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  9. Such a helpful post! I've never really given much thought to my titles but now I think I will.

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    1. Give it a go and see if you get more clicks than usual :)

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  10. This is such a useful post, I've bookmarked it for later reference. I often struggle with titles, but since I know how important they are I definitely want to improve


    Megan // https://pixieskiesblog.wordpress.com/

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    1. They are really important - thanks for bookmarking the page, hope it helps for your future posts!

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  11. Really love this post! I find it so hard sometimes to come up with a really catchy title I always feel like mine a bit too long winded! Will be definitely be using some of these tips x

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    1. That's great! Glad you loved the post and are going to try out my tips :)

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  12. This is such an insightful blog post thanks for sharing. Love how it is easy to read and straight to the point.

    Kaye - http://amalog.co

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  13. Titles are often something I struggle with so this post will be incredibly helpful for my future posts ☺️��

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    1. I think a lot of people struggle with titles. I'm glad the post helped you.

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  14. Question for you- Is it better to go with a green SEO title or one that seems really catchy? Sometimes I come up with a great title I love but my SEO says it's too short!

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    1. Personally I would keep the great title, but it really depends how short it is. A three word title would be too short, for example. Eight to twelve words is generally the 'right' length. It's really up to you, though - I don't concentrate much on SEO but that might be something that's important to other bloggers.

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  15. This was super helpful and I never knew about 70 characters being the Google limit! Thanks for sharing lovely

    Jess // foundationsandfairytales.wordpress.com
    xx

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    1. Thanks, Jess - I'm happy I taught you something!

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