A Blogger's Guide to Finding Brand Work


It may seem scary at first, but if you're interested in monetising your blog, at some point you're going to have to put yourself out there and approach brands and PRs.

There are a few different ways you can collaborate with a company. These include sponsored posts, product reviews (paid or on a gifting basis), affiliate links and ads. There are also many different ways you can find this work. If you're not sure where to start, here are a few ways I've tried and had success with when seeking out collaborations:

Twitter
Follow a few PRs and PR companies relevant to your niche - they often tweet about looking for bloggers to work with on a project. You should also browse the #BloggerRequest and  #BloggersWanted hashtags regularly for opportunities - I've found quite a few collabs this way. Make sure your Twitter bio says that you're a blogger and clearly displays your email address for brands to get in contact with you if they wish. You could also try just being bold and sending a company a tweet or DM asking if they'd like to work with you...the worst they can do is ignore you or say no.

Facebook Groups
There are loads of groups on FB for bloggers to look for brand work. I'm not on Facebook anymore so don't use these but I've heard of a few groups that bloggers have success with. If you're in the United Kingdom, Official UK Bloggers and UK Blogger Opportunities are probably two of the best to try, at least to start off with. I'm sure there are similar groups for bloggers in other countries, too.

Email
In an ideal world, emails from brands begging you to collab with them would land in your inbox every day. This probably won't happen as soon as you start blogging, though. The longer you've been at it and the more established you are, the more people are going to want to work with you. It's always great to be approached first, but don't just sit around waiting for this to happen. (To make it easier for potential collaborators to find you, though, make sure you put your email address in your bio of all your social media sites and easily visible on your blog. Also make sure you have a Work with Me page and/or a Contact Me page on your site - if someone can't easily find a way to get in touch with you, they probably won't bother).

Take the initiative and email a few brands yourself. It's usually better to contact the PR company which represents the brand (you can find this by googling "PR company for XXX") as you're more likely to receive a response. Find the relevant email address from the company's website and try as hard as possible to find out he name of the person you're writing to - this shows that you've made an effort and are interested in working with them specifically, rather than sending a generic email out to loads of different places. I love this post by Beth Sandland about how to pitch to brands, including writing the perfect email.

I've also had some success by emailing PRs I've previously worked with, asking whether they'd like to collaborate again. You never know, they may have a new product or be working with another client they'd like you to promote. Always be professional when dealing with PRs, fulfil your obligations on time and be polite and friendly. That way they'll be more likely to want to work with you again in the future.
  
LinkedIn
You may not have thought of this one, but LinkedIn is a great resource for freelancers (yes, that includes bloggers) to connect with potential clients. I am by no means an expert on LinkedIn - I'm still learning it myself - so here's a link to one of the best blog posts I've found on how to get started (it's aimed at 'mommy bloggers' but it really doesn't matter what niche you are; the information and tips are still valid). 

This list is obviously not exhaustive and there are many ways to approach a brand or PR company for work. But if you're just starting out as a blogger, or are only starting to think about monetising your site, these are some of the best places to start. Remember: don't be afraid of rejection. You won't be successful all the time, but it's really no big deal. It doesn't define your worth as a blogger (or a person) if a brand doesn't want to work with you. Just shrug it off and try again with someone else.

Do you have anything to add to this? What are your best tips for securing brand work?



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Comments

  1. This is really useful! I've wondered myself whether to try contact a few PR companies and stuff, but always wondered where to start. I should definitely try checking out the hashtags on Twitter, but it's just finding the time! Great post - thank you for sharing. Will definitely be trying out some of your tips!

    Amy,
    https://creativenails.uk

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    1. You can find so many different opportunities under those hashtags. There's something for everyone!

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  2. These are great tips and I've never actually thought of LinkedIn! This was the best timing because I'm planning a big pitch day tomorrow x

    Sophie
    www.glowsteady.co.uk

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    1. LinkedIn is new to me too. I only got the idea a few weeks ago when I saw someone on Twitter talking about it. Good luck for tomorrow; I hope you secure some work!

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  3. Interesting! I haven't worked with any brands before mostly because I don't really know where to look so this is super helpful. :)

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    1. Thanks. Glad you found it helpful!

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  4. This is an awesome resource :-) great post - thank you for sharing your wisdom :-)

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  5. This was great! I shared it on Pinterest to a few boards I collab with :)

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  6. This is such a helpful guide. I had never thought of using LinkedIn to find brands to work with!

    http://whatmakesmesmileblog.com/

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    1. Glad you found it useful. LinkedIn is a new one on me too :)

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  7. Great tips! I have found myself wondering how people go about these things. I knew about the hashtags and the Facebook groups, but not much else. Thanks for sharing x

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    1. Thanks Ruth, if this post helps other bloggers secure some work I'm happy!

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  8. Thank you so much for the advice! I'm a newbie blogger and I'm definitely going to have to get a LinkedIn account now!

    Sending you good vibes!

    Nati x | http://www.lifeaftercoffeeblog.com | @NAfterCoffee

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    1. Welcome to the blogging world! Yes, do get a LinkedIn account - it's definitely worth the five minutes setting up your profile.

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  9. Thanks very much for sharing these suggestions. It definitely gave me a few new ideas to explore.
    Joan Senio
    https://kindness-compassion-and-coaching.com
    @joansenio1
    what.i.have.learned.so.far@gmail.com

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    1. I hope you have some success trying these ideas!

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  10. This was really helpful as I am trying to work with more brands! I have contacted a few independent companies through Instagram DM and this has been quite good to be honest!! xx

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    1. That's a great idea - thanks for sharing.

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  11. Been thinking about how to go around this and last week I outright asked a few brands about collab posts. Two out of ten agreed just because my DA (I’ve just found out how I get that) is low having been blogging for three weeks! Really useful to keep these point at hand for future reference’ thank you xx
    Shan


    www.shanelliswilliams.com

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    1. Don't worry, your DA will go up after a while. A two out of ten success rate is really good considering you've only been blogging three weeks!

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  12. I really want to put myself out there and start working with brands but I'm worried no-one will want to work with me! These were great tips, thanks for sharing!

    Jess // foundationsandfairytales.wordpress.com
    xx

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    1. You just have to go for it! It really doesn't matter if a few people say no.

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  13. Extremely helpful tips for finding brand work. I wouldn't have considered LinkedIn I guess I better set up a profile and make it useful. Thanks for sharing!

    Natonya | www.justnatonya.wordpress.com

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    1. Glad you found them helpful. Yes, go and set up your profile!

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  14. I think not being afraid of rejection is key. As you grow as a blogger you'll get more opportunities and emails but first you have to put the work in.

    I never thought of Linkedin! Thanks for sharing x

    Louisa | Loubee Lou Blogs

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    1. Being brave and putting yourself out there is definitely the most important thing, especially when you're just starting out.

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  15. These are great ways to find some brand work! Often times, you have to put yourself out there in order for companies to find you! I found Twitter so effective lately if you want to put yourself out there. I didn't know LinkedIn is an option either! Thanks for sharing :)!

    Nancy ♥ exquisitely.me

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    1. Twitter is probably my favourite way to find collabs at the moment.

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  16. Great post, thank you. I hadn’t thought of using LinkedIn.

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  17. These are great options!! I'm relatively new to collaborations and such, but the ones I have had have been really successful through Twitter. I just recently found out about searching the hashtags and that was so helpful! I didn't know Facebook had good luck with this stuff, so I'm going to check that out! thank you for recommendations, great post!

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    1. Yes, Twitter & Facebook are both really good places to find collaborations. The hashtags are so useful for finding brand work.

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  18. This is such a helpful post Nic! Twitter and Facebook are the two places I check most often. I never thought of LinkedIn, that’s a good one to consider! Thank you for sharing <3 xx

    Bexa | www.hellobexa.com

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    1. I think Twitter is probably the one I use most often too, along with emailing brands and PRs directly.

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  19. This is a really useful post, I'll definitely be saving this for the future! X

    Ashleigh | ashleighwrites.co.uk

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    1. Thanks Ashleigh, glad it helped you!

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  20. This is a really helpful post, thank you so much. I do check on Twitter and Facebook but I've never thought of using LinkedIn, even though I'm on there! Time to get cracking next week :)

    Lisa | www.lisasnotebook.com

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  21. These are some really great tips! I use a few facebook groups but I need to get better about seeking out more opportunities.

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    1. I've heard Facebook can be quite lucrative for some bloggers. Try looking in some of the other places I mentioned too and let me know how you get on!

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  22. So many great ideas :D I had completely forgotten about that twitter hashtag xD Its so great tho :D

    https://elinsera.wordpress.com/

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