Twenty Ways to Take Your Blog to the Next Level in 2020


So 2020 is almost upon us and you're probably feeling inspired to make a few changes for the new year...and the new decade. The time to make those changes is right now, while you're still full of excitement and motivation. 

You might have started thinking about where you want to take your blog in the coming twelve months. Maybe you want to gain more readers or start working with brands. Well, here are 20 things you can do if you want to take your blog to the next level in 2020. 

[Related: How I'm Planning to Take My Blog to the Next Level in 2019]

This post contains affiliate links. If you purchase anything through one of my links I will receive a small commission at no extra cost to you.

1. Make a commitment to your blog. If you've decided that 2020 is going to be the year that your blog really takes off, you've got to commit to making it happen. No more excuses, no more wishing. It's time to take action.

[Related: Seven Tips for Sticking to Your New Year's Resolutions]

2. Make a plan. Get clear on the goals you want to achieve in this coming year and write them down. This makes them more real, rather than just an idea floating around your head (which can easily be forgotten). You can keep checking back on them throughout the year to see how much you've achieved and what you need to put a little more work into.

3. If you haven't already, buy a domain name for your blog. It makes you look more professional and you'll also be more likely to take your blog seriously if you've put some money into it. I recommend using Bluehost for affordable and reliable web hosting. 

4. Make sure your blog looks professional by purchasing a clean and minimal looking theme. You can't go wrong with a white background. Avoid cluttering up the sidebar with unnecessary content. A busy page with too much going on can be overwhelming and put people off staying on your site.

5. Make sure your blog has pages such as About Me, Contact, Work with Me, a privacy policy and any other relevant pages. If it already does, when was the last time you updated them? Give them a little refresh.

6. Go through old posts and update them. Check for broken links, add new pictures and update any out of date information. Some posts may require a complete rewrite.



7. Learn how to use Pinterest effectively. I can't stress this enough. If you want to increase your page views and really take your blog to the next level, Pinterest is where you need to be. I get at least 80 per cent of my traffic from Pinterest. I took this course about a year ago and as soon as I started implementing some of the strategies I noticed an immediate and significant rise in blog views, which is only increasing as time goes on. 

[Related: The One Pinterest E-Course that Exploded My Blog Traffic]

8. Learn SEO (search engine optimisation). If you want your blog to rank in search engines such as Google, it's worth learning the basics of SEO. This would take a whole post in itself to explain (and even then it'd only scratch the surface) but there are plenty of courses you can take to learn how to make your blog more SEO friendly.

9. If your ultimate goal is to make a living (or even a bit of extra cash) from your blog, start monetising it now. There are a number of ways to do this, including applying to affiliate schemes (such as Amazon Associates or ShareASale), hosting ads on your site, creating a product (either digital or physical) to sell and writing sponsored posts.

10. Make sure you have social media accounts linked to your blog (and make them easy to find - when someone stumbles across your site and likes what they read, they'll often want to follow you on at least one social media channel to keep up to date with your posts). Don't neglect your socials; spend time on them following, interacting with and supporting other people. They're also a great place to share your posts - I get a lot of traffic from Twitter when I tweet about a new blog post.

[Related: The Best and Worst Social Media Platforms for Bloggers in 2019]

11. Leave thoughtful comments on other blogs. This will help to build a relationship with other bloggers and you'll probably notice that people start to comment more on your posts, too.

12. Get ahead by planning some content for the next few weeks or months. It's always a good feeling to have the next few blog posts written and scheduled, or at least planned out. It'll save you the stress of trying to get a post up at the last minute. 

13. Write good quality content that people want to read and engage with.

14. Create (and stick to) a posting schedule. Even if you only post once a week, doing so on the same day will be beneficial. Your readers will know when to expect a new post from you and it will help you to come across as more dedicated and professional. (I definitely need to take my own advice on this one - over the years I've tried numerous times to stick to a blogging schedule but have never managed to keep it consistent for more than a few months.)



15. If you want to start working with brands, you'll need a media kit. You can do this yourself for free on a site such as Canva, or pay someone to make one for you. 

16. It might seem scary at first, but you'll also need to start contacting brands you want to work with. It's usually best to find out the PR company for the brand and contact them rather than approaching the brand directly. 

[Related: A Blogger's Guide to Finding Brand Work]

17. Don't be afraid to ask for help. If you're not sure what you're doing, reach out and ask other bloggers for their advice (especially ones who've been doing this for a long time and know the industry well). The blogging community is generally a friendly, supportive one and most bloggers will be more than happy to help. 

18. Have other interests and hobbies besides your blog to focus on - this will help you to avoid burnout. Make sure you have a healthy blog/life balance!

19. Take regular breaks from blogging. This may sound counterproductive, but breaks give you a chance to rest and ultimately produce better content. You're allowed to take holidays in your job, so take a holiday from your blog once in a while, too. I often find that I blog less in the summer and I tend to get fewer views around that time of year anyway so it's a good time for me to take a break and enjoy the nice weather. If you're worried about people forgetting you and your blog, you can always write and schedule some posts ahead of time so you still have fresh content going out. Staying active on social media even when you're not blogging helps, too.

[Related: Why I Won't Be Blogging for a Few Months]

20. Don't give up! I guess we've come full circle here as we seem to be back to point #1: making a commitment to your blog. If you're committed to taking your blog to the next level in 2020 then you'll keep trying, even when the going gets tough. All you hard work will pay off eventually. 

We can do this! 

How are you planning to take your blog to the next level in 2020? Let me know in the comments.


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Comments

  1. Wow this was such a good list, there's so many good tips here! I've actually recently updated my 'about me' page and I think its actually a really good idea to go back to things that I wrote such a long time ago, which is why I also might go back and redo/update some of my old blog posts! Great post :))

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  2. Really good points, I can sign almost all of them. Pinterest is still something I haven't been able to figure out or find the time to even make the effort with :D Hopefully soon because I know what a great traffic source it is!

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  3. This is such an inspirational post. Thank you so much. This is just the motivation I needed for making 2020 be a great year for my huge career change from hands on nursing to blogger & writer. Thanks again!

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  4. 2020 is going to be a big blogging year for me because I'm launching a new site, and hoping to start getting brand deals and income from my current blog because I only went self-hosted in October. These are great tips!

    Ash | https://thisdreamsalive.com

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  5. This is a really great, really informative list. Thank you for sharing it. I'm guilty of letting a lot of these things fall by the waist side.

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  6. It’s honestly still a little crazy that we’re going to be entering a new decade… where has the year gone! I try to have motivation to make changes everyday but can sometimes fall into the habit of ‘On Monday’ or on the first of the next month etc!

    On thing I made a pact with myself was to post once a week on my blog since September and thankfully I’ve managed to stick to it!! I’ve been meaning to update my About Me page, I don’t think I’ve touched it in a year or so.

    I’ve been thinking of going through old posts to fix them up - I definitely need to set about an hour a day to go through them.

    Pinterest!! I’ve starting using it and wow how have I not been using it before, it’s a magical social media that’s for sure. SEO is so so needed, even just the basics!

    I love leaving comments on blogs - though mine are more like mini essays haha. I’ve been getting better at planning content for the month but more-so title wise to remember the idea and then I fully write the post for the week during the weekend!

    I was planning to make a media kit! I just have to set time aside to make one; I’ve been a little terrified of contacting brands but just have to take that first step!

    Taking regular breaks from blogging has helped me get more inspiration even if it is just a week off!

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  7. Commitment is my main problem but 2020 definitely going to plan out better! Also I need to optimise SEO and Pinterest better! I've been looking over old posts and jazzing them up too so hopefully better things to come!
    Vanessa x
    nessalexa.com

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  8. Brilliant post - a fantastic guide and I'm gonna share it!

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  9. You've got some great suggestions. I think a lot of bloggers fail to see the value of going through and updating their old content - however, with just a short amount of work that content suddenly has new life and can once again draw people into your site! Why pass up on the opportunity that's just sitting there waiting for you?

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  10. This is such a good list of ways to improve your blog, I'll definitely be taking some of these ideas on board for the new year

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  11. Great information and well written article
    Thanks.

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  12. This post is so inspiring! I'm a relatively new blogger ( just launched in September) and there are lots of great little tidbits here. Thanks!

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  13. Great tips -- improving SEO is one of my main goals for my sites going into 2020. I have time carved out on my calendar to work on it on a weekly basis.

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  14. Wow these are great tips. I do want to up my blogging game for 2020 and this seems a great way to start. Thanks

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  15. I really need to sit down and decide what my legit goals are for my blog in 2020 and not just wishes of what it could be. Learn SEO is going to be one of my first big projects for 2020 and I have to admit I'm completely intimidated by it.
    100% pinning this post to come back to for the new year!

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  16. Excellent tips. I've been working on improving my blog this year, and this list has really helped me realize I have missed a few areas, so I will be working on those in the coming months.

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  17. I've seen a lot of posts with this particular topic, but I have to say, this is one of the best I've read! These tips are worthwhile, hands down. I may even print the post out to include in my blogging journal because I AM GOING TO DO THIS in 2020! :-) Thank you so much for sharing!

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  18. These are great tips, I love that you covered things like making relationships with other bloggers as well as things like Pinterest and SEO. I've been working on Pinterest for the last couple of months so it's a goal to improve that next year, and I'm planning on updating my about me over Christmas when things are a little quieter x

    Sophie
    www.glowsteady.co.uk

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  19. Thank you for sharing these tips, I'm looking at taking my blog further during 2020 and these have some really helpful points! :)

    Amy | sassycatlady.com

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  20. Ah yes, excellent tips and to that end I just invested in a new template, I had to as I was using a Pipdig theme and with all the controversy and the company being under investigation I had to change it even though it had only been about 7 months. But my new theme is so much better with more bells and whistles it was a bit of a silver lining finding out about Pipdig.

    Allie of
    www.allienyc.com

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  21. These are all such fab tips and ones that I try to put into practise as much as possible. I definitely need to work on Pinterest more in the new year though!
    Soph - https://sophhearts.com x

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